Success of budget Hotel Brands: Changing the Indian hospitality Scenario
Along with rapid growth of online hotel bookings the budget hotel scenario in India has seen unprecedented growth. Amongst the recent trends which have helped in the same is the entry of “OYO Rooms”. This has proved to be a real game changer for the entire budget segment for hotels throughout India. It is what has helped to highlight the value of independently run hotel businesses in India.
How the Online Travel Portals are helping spur the growth?
It is indeed true that the impact that the online travel portals like “Make My Trip “and others have had on the hospitality industry is impressive. However this is only the beginning. To take their business to the next level, these budget brands need to implement stringent quality standards and focus on the guest experience.
Just to give you an idea you could look at the example of MakeMyTrip has gone the extra mile. It has created a dedicated Value+ category to go head-to-head with these new age-brands. In the case of other aggregators which include Best Western or Choice, the properties carry a signature of their branding.
How this can benefit you as a traveler?
With these developments, it has become essential for the budget hotels to maintain the quality of experience guaranteed by the branding. In fact the guest’s journey actually starts right at the moment he or she starts looking for a room. On the other hand it does not end until post-checkout. As a traveler you could be sure that the hotel will need to ensure that this experience remains consistent and meets all the expectations set by the brand. So this means that with these the standards of service, ambience and other facilities at these budget hotels are likely to improve majorly. So you would get better for the money that you spend on your hotel stays.
In case you are looking for the best budget hotel in Digha, then Hotel Santinketan Digha is a must visit for you. We provide the best facilities and service at the lowest rate, ensuring it is a true value for the money spent.
