We now live in a “Digital World”. With the internet ruling supreme, it has made its impact felt on all sectors including the travel and tourism sector as well. So let us see how it has grossly affected the entire sector in recent times.
The effects of technology on the travel scenario in India
The rapid emergence of websites and mobile apps like Make My Trip, Go Ibibo, Trip Advisor and others have brought about a severe blow on the offline ticketing businesses and travel agencies. As a result, they are shutting down at a fast pace. The reason is they were unable to change for suiting a market whose consumers rely heavily on tech. So travel agents who operate solely offline are rapidly getting brushed aside. This is happening at times when the term ‘OTA’ stands for Online Travel Aggregators and travel counselors/ agents have become extremely popular. The fact that technology has made the travel and tourism industry fiercely competitive has caused great damage to Travel Agents who have little online presence, but it has brought in many benefits for travelers. Let us see how that has happened.
You can engage in better research
As a frequent traveler, you would agree that the quality of your travel to a large extent on the amount of research you do prior to your travel. Now with the Google App or any travel app or website you can do it fairly easily. So be it the cheapest and fastest travel mode, the best hotels, the local site seeing all can be done fairly quickly. So you can make a proper planning, which is indeed important for a quality holiday.
It offers great convenience
Gone are the days when you would have to visit the office of your travel agent to get all your bookings done. Now you can avail everything right from the comfort of your home just with a few clicks on your PC or your Smart Phone. So in terms of bookings technology has offered great convenience indeed.
You can end up making the best deals
One of the great things about booking online is that with the right research you can indeed gain a whole lot. So you can avail fast bookings and that too at the best prices. With the increased competition owing to the online modes, OTAs are always on their edge and want to woo in more customers with better deals and offers. As a result, the customer is the one who gains the most. Thus if you are successful in cracking a right deal you could travel world class that too at amazing low prices. This is something which was totally unimaginable in the past, but technology has made it possible.
In conclusion, we could indeed say that technology has indeed become a very dominant player across all sectors including travel and tourism. Though this have practically wiped out travel businesses which have minimal or no online presence , but for travelers it has been a great boon they are thoroughly enjoying for sure.