Why encash the Guest Loyalty offers offered by Hotels?

If you are a hotelier one tricky question you might be confronted with is whether a first-time hotel guest more valuable than a first-time hotel guest? It is true that the inherent rules of hospitality say no and that all guests are equally valuable for the hotel. But the economics of loyalty indicates that the loyal guest is more profitable to the hotel. It is in line with this that many hotels now run some very loyalty programs mainly intending to retain the existing customers. So in case you happen to be a frequent traveler who regularly travels to a particular destination then it makes more sense to book your accommodation at the same hotel mainly to make the most of the attractive loyalty program that it offers.

Why Hotels Roll Out Loyalty Incentives?

If you are wondering why hotels now run various types of loyalty programs, then the answer is simple. It is seen that in this age of cut-throat competition, retaining an existing customer is far more economical than acquiring a new one. Studies in the field reveal that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. In fact, certain other studies regarding this industry trend show that increasing customer retention rate by 5 % increases the profits by 25 % to 95 %. It is also seen that customers are also more willing to spend on their trusted hotel brand and this, in turn, drives in more ancillary revenues from various allied hotel services. Keeping all these in view it is but imperative for the hoteliers to initiate some of the most innovative loyalty programs. Thus if you are a regular traveler you need to make the most of the offers that are made by hotels from time to time.

What to expect from Loyalty Programs?

In case you are on the lookout for the various loyalty programs or other attractive offers being made by hoteliers you should be aware of what to expect from them.
Innovative Incentives

It is seen that in the present times where the competition is tough, hotels and other hospitality travel service providers are always on the lookout for new and better ways to retain customers and also acquiring fresh ones. So in case you regularly visit a travel destination quite frequently. For example, if you are based in Kolkata it is possible that whenever you get a short break you travel to Digha for a quick short break. In such instances make sure that you are regularly keeping track of the best offers and promotional schemes that are being run by the hotels from time to time. This may be all the more common during festive and peak season times.

Simple and easy booking Process

To make your travel very comfortable, hotels and other travel-related service providers always aim at making the travel booking process easy and simple. This is what can ensure a really comfortable and hassle-free stay during your visit. So you too must look for ways to simplify your booking process.

Personalized Touch

In order to make a better impression on travelers hotels often try and provide a personalized touch on the entire stay at the hotel. So in case, you book your accommodation you could look for hotels which are making the extra effort in this direction.

To conclude we can say that loyalty programs in the hotel industry are very much in these days that you could make the most of as a traveler. If you travel to Digha regularly and looking out for the best budget hotel in Digha then Hotel Santiniketan Digha is the hotel in Digha to consider.